A promotion poster for the 2026 Hanbok Expo, which will take place at Dongdaemun Design Plaza in Jung District, central Seoul, from Aug. 13 to 16 MINISTRY OF CULTURE, SPORTS AND TOURISM The annual hanbok (traditional Korean attire) exhibition will take place at Seoul’s iconic fashion venue this weekend and feature clothes and accessories discounted by up to 80 percent. Co-organized by the Ministry of Culture, Sports and Tourism and Korea Craft & Design Foundation, the 2026 Hanbok Expo will take place at Dongdaemun Design Plaza’s (DDP) Art Hall in Jung District, central Seoul, from Thursday through Sunday — the ninth edition of the annual event. This year’s event will be divided into several themed sections, including a special exhibition, a business showcase, a sales section and an interactive area. 모바일 야마토5게임방법 A total of 149 hanbok vendors are set to participate in the expo. The special exhibition will center on Gwangjang Market in Jongno District, central Seoul. The traditional marketplace has served as the capital’s heart of hanbok manufacturing and distribution for 120 years. Its long history and culture will be showcased, with vendors demonstrating the hanbok manufacturing process, and six hanbok and fabric stalls from the market will set up shop at the expo to sell their goods. The 2026 Hanbok Expo will also host the business-to-business consultation meeting for the first time. 야마토주소 Distributors and buyers in and outside the country will be invited to hold one-on-one meetings with participating vendors. The meeting aims to produce actual distribution deals and purchases. A total of 133 hanbok vendors will participate in the sales section and sell various hanbok-related goods, such as fabric, accessories and bags, with some up to 80 percent off. The interactive area will include hands-on events. Visitors will be able to browse modern interpretations of hanbok, customize their own hanbok and play traditional Korean games. People wearing hanbok (traditional Korean clothes) walk inside Gyeongbok Palace in Jongno District, central Seoul, on April 30. YONHAP The Buziness PR Zone will feature hanbok-inspired everyday designs to encourage people to wear hanbok casually, with consideration for each occupation’s specific requirements, such as mobility. 릴게임 오션파라다이스 상어 The entrance fee for the 2026 Hanbok Expo is 5,000 won ($3.50), but participants who have preregistered or wear their own hanbok to the event can enter for free. Preregistration is open until Wednesday. “Hanbok is a representative Korean cultural asset and a key content of K-culture that people all over the world can enjoy together,” said Jeong Hyang-mi, the director-general of culture and arts policy at the Ministry of Culture. “We expect the expo to be a cultural festival where people can experience hanbok up close and an opportunity to pave a new path for hanbok vendors, giving them a chance to meet with distributors worldwide.” More details about the event are available on its website. BY SHIN WOO-JIN []